In 2016, poke became one of the most Instagrammed foods on the West Coast. The vibrant colors of the raw ingredients made for the perfect aesthetic. Pok the Raw Bar asked me to develop a brand that paralleled their premium ingredients, social atmosphere, and purpose-driven company. As they set out to re-imagine healthy, pure, and delicious food, I set out to reimagine what the poke brand experience could feel like. My mission was to equate eating at Pok The Raw Bar with living a high-quality life. I filmed, edited, and produced short, consumable, mouth-watering videos showcasing the high-quality ingredients of their signature bowls and their hip atmosphere and captured hundreds of photos that told the story of their brand: vibrant, premium, and stylish. I curated a lifestyle around the brand to connect with their consumers on a level greater than just taste.

In 2017, the co-founders of Costa Brava Cocktails asked me to develop a brand that would set them apart in the growing alcoholic seltzer market. They had a unique value proposition, as the first-ever premium spirit-based canned cocktail that has ZERO sugar and ZERO carbs.​ I took on the challenge and created gender-neutral packaging that empowered all genders to enjoy a premium canned cocktail without sacrificing a healthy lifestyle. I then produced and shared high-quality, sunny, and vibey content across social media platforms to develop the brand's identity and position us as the premium canned cocktail for the health-minded millennial.

Ticketmaster needed help defining and launching their new B2B platform targeted at music managers. This new platform harnessed the power of Ticketmaster’s unparalleled data with powerful insights that made it easy for managers to make smarter decisions. But they needed to communicate that in words and visuals, so managers immediately “got it.”